Dr. Amanda Moninger

Dr. Norton earned her Bachelor of Social Science in Anthropology, with a minor in Biology, from the University of Northern Colorado, where she graduated with honors.

She later attended the National University of Natural Medicine in Portland, Oregon, and earned her Doctorate in Naturopathic Medicine in 2020.

Her clinical training and continuing education include:

• Hormone replacement therapy and hormone optimization
• Medical weight management
• Sexual health and sexual-function procedures
• IV therapy and IV ozone
• Hormone pellet insertion
• Extracorporeal shockwave therapy
• Peptide-oriented regenerative treatments
• Regenerative and musculoskeletal medicine
• Prolotherapy and platelet-rich plasma, or PRP
• Palpation- and ultrasound-guided musculoskeletal injection techniques through the Naturopathic Orthopedic Medicine Academy
• Longevity and health-optimization medicine

Dr. Norton has more than 20 years of experience with phlebotomy and IV therapy, along with extensive experience performing injection-based treatments.

Before joining Full Potential HRT Clinic, she practiced naturopathic medicine in an integrative clinical setting focused on vitality, longevity, health optimization, patient education, and the development of naturopathic clinical policies and procedures.

Dr. Norton has always been interested in understanding why something is happening rather than simply identifying what is happening.

Her personal path into naturopathic medicine began while she was working for a county ambulance service in rural Colorado. At age 23, she agreed to a routine blood draw while helping at a community health fair. The results showed high cholesterol and an underactive thyroid, while additional imaging suggested arterial changes far beyond what would normally be expected at her age.

She was prescribed medications and initially noticed that thyroid treatment improved energy she had not realized she was missing. However, another medication produced frightening side effects. Being told that the problem was simply genetic and that medication was her only option left her searching for a better understanding of what was happening.

She began researching nutrition, physiology, and lifestyle and made substantial changes to the way she ate. Within six months, her follow-up laboratory results had improved to the point that she no longer needed the medications she had been prescribed.

She continued learning until she heard a naturopathic physician interviewed on a health podcast. The physician described treating the whole person, using nutrition, looking for underlying contributors to illness, and drawing from a broad range of therapies.

That was the moment Dr. Norton jokingly describes as her “radioactive spider bite” into naturopathic medicine. She had found a profession that reflected the way she had begun thinking about health, physiology, and healing.

Her background in anthropology further shaped that perspective. Human beings do not exist as isolated organ systems or laboratory values. Biology is influenced by environment, behavior, relationships, nutrition, stress, movement, sleep, culture, and thousands of choices made over a lifetime.

Dr. Norton believes good medicine must leave room for that complexity.

Areas of Clinical Focus

Hormone replacement therapy became a natural extension of Dr. Norton’s philosophy of medicine.

Hormones influence an enormous amount of how people experience their bodies, including energy, cognition, mood, sexual function, body composition, recovery, sleep, strength, and overall vitality. When hormone therapy is practiced thoughtfully, it provides an opportunity to improve how someone feels and functions rather than waiting to treat disease after it develops.

What Dr. Norton particularly enjoys about hormone medicine is that it requires both science and clinical judgment.

“You cannot practice excellent hormone medicine by chasing numbers on a laboratory report. Labs are important, but they are only one piece of the clinical picture.”

She believes physicians must understand physiology, listen carefully to a patient’s symptoms and goals, recognize patterns, and then use laboratory testing to confirm, challenge, or refine what they think may be happening.

Regenerative medicine, medical weight management, sexual health, and longevity medicine appeal to her for many of the same reasons. Each asks a larger question:

“How do we help this person function better for longer?”

Depending on the patient, that may involve optimizing hormones, improving metabolic health, restoring sexual function, improving body composition, addressing an injured joint, supporting recovery, improving nutrition, or helping someone understand their body well enough to take better care of it.

Dr. Norton does not believe longevity should simply mean adding years to someone’s life.

“Longevity isn’t just about adding years to life. I want to help people preserve the strength, function, independence, and vitality that make those years worth having.”

Clinical Leadership at Full Potential HRT Clinic

Early in her career, Dr. Norton wrote that her long-term goal as a physician was to continue developing her skills so she could heal and educate as many people as possible during her lifetime.

That remains her goal. What changed was her understanding of how many different ways there are to accomplish it.

As a physician, she can have a profound impact on the patients sitting directly in front of her. As Clinical Director, she has the opportunity to help develop physicians who will each care for hundreds or thousands of patients throughout their careers.

That multiplication of impact is one of the biggest reasons clinical leadership became so meaningful to her.

Dr. Norton initially moved into medical operations because she naturally gravitated toward training, problem-solving, clinical systems, and helping other doctors work through difficult cases. Over time, she realized that she particularly enjoyed physician development—helping doctors move from simply knowing information to understanding how to think clinically.

One concept she emphasizes is learning not to lose the forest for the trees. A laboratory value should never become more important than the patient sitting in front of the physician.

She wants Full Potential’s doctors to understand physiology deeply enough that they can:

• Listen carefully to a patient’s history
• Recognize meaningful clinical patterns
• Develop a thoughtful clinical hypothesis
• Use laboratory testing and imaging to confirm or refine that hypothesis
• Explain their reasoning clearly
• Make individualized decisions rather than relying blindly on a protocol
• Recognize when they need support or another clinical perspective

“My goal isn’t to teach physicians what to think. It’s to help them understand physiology deeply enough that they know how to think.”

As Clinical Director, Dr. Norton helps establish clinical standards, develop protocols and training programs, mentor physicians, review complex cases, improve patient-care systems, and continually look for ways the clinic can practice safer, smarter, and more effective medicine.

She does not expect physicians to know everything. She does expect them to remain curious, ask questions, challenge their assumptions, learn from mistakes, and continue becoming better clinicians.

Full Potential is special to Dr. Norton because there is room to build. The clinic is willing to question what it is doing, refine its systems, introduce new treatments when the evidence and clinical rationale support them, and continue raising its standard of care rather than becoming trapped in “this is how we’ve always done it.”

She wants the clinic’s culture to balance high standards with curiosity.

“I want our physicians to be confident without becoming complacent, cautious without becoming fearful, and independent while always knowing they have a team behind them.”

The most rewarding part of the role is watching that development happen—seeing a physician become more confident, watching their clinical reasoning deepen, or seeing them handle a case differently because something finally clicked.

Ultimately, clinical leadership allows Dr. Norton to influence patient care even when she is not the physician in the room.

“If I can help one physician become a better clinician, that doesn’t just affect one person. It changes the care of every patient they will treat throughout their career.”

How Dr. Amanda Norton Approaches Patient Care

Dr. Norton believes good medicine begins with understanding the person in front of her.

“You can know a tremendous amount about medicine, but you still have to be able to look at the person sitting in front of you, listen to them, and figure out what they actually need.”

Symptoms, laboratory findings, medical history, physiology, environment, nutrition, stress, movement, sleep, relationships, and personal goals may all contribute to the clinical picture. Laboratory testing is important, but it should help clarify the patient’s story—not replace it.

“The lab should help confirm the story. It shouldn’t replace listening to the patient.”

She takes patient education seriously and wants people to understand what may be happening in their bodies, why a particular treatment is being considered, and how their choices may affect their long-term health.

Her approach combines conventional medical understanding with naturopathic principles, clinical judgment, and a focus on meaningful function. The goal is not simply to improve a number. It is to help patients preserve or regain the energy, strength, independence, vitality, and quality of life that allow them to participate fully in the things that matter to them.

Dr. Norton continues to care for her established patients, which also keeps her leadership grounded in the realities of day-to-day clinical medicine. She remains directly connected to the same decisions, uncertainties, treatment adjustments, and patient relationships that the physicians she trains encounter in their own practices.

Outside the Clinic

Outside medicine, Dr. Norton is happiest when she is outside, moving, learning something, or spending time with the people she loves.

She enjoys strength training and staying physically active, but she also values getting away from screens and buildings whenever possible. Hiking, kayaking, exploring the Pacific Northwest, spending time in the forest, and generally finding excuses to be outside are important ways she resets.

She has a lifelong tendency to be curious about almost everything. Medicine receives a large portion of that attention, but she also enjoys learning about nature, human behavior, physiology, nutrition, movement, and anything else that sends her down an interesting rabbit hole.

Dr. Norton values time with her husband, family, and friends and tries to practice many of the same basic principles she encourages in patients:

“Move your body. Eat real food. Sleep. Get outside. Maintain meaningful relationships. Keep learning. And don’t forget to actually enjoy being alive.”

Scheduling

• Clinic: Full Potential HRT Clinic in Tigard, OR (SW Portland Metro)

• Address: 6900 SW Atlanta St., Suite 120, Portland, OR 97223 — Get Directions on Google Maps

• Appointments with Dr. Amanda Moninger: Fri: 7:00 a.m.–6:00 p.m.

• Phone & Scheduling Hours: Monday-Friday, 7:00 a.m.–6:00 p.m

• Not Accepting New Patients

Dr. Amanda Moninger works regularly at all of our clinic locations to help our medical group’s doctors best help their patients in Tigard, OR, Bellevue, WA, Renton, WA, and Vancouver, WA to look, feel, and live their best through testosterone (TRT) and hormone replacement therapy (HRT), medical weight loss with GLP-1 medications such as semaglutide and tirzepatide, advanced sexual health and performance, aesthetics, and advanced regenerative and longevity-focused therapies. Dr. Amanda Moninger is not currently accepting new patients.

Speak With a Member of Our New Patient Concierge Team — we can answer your questions, walk you through your options, and help you schedule your first visit.

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